Understanding consumers. Building Brands. Delivering results.

For more than 25 years, Premier Sports Management has partnered with the most prestigious sports organizations in the world and companies that utilize sports and entertainment to build their brands, gain market share, and increase customer loyalty. Why do these influential sports properties and brands rely on the Premier team? Take your pick: Consumer insights. Strategic thinking. Innovative ideas. Experience. Top-quality performance. Measurable results. History of success.
With our capabilities from strategic planning to detailed implementation, the Premier team is comprised of true lifestyle marketing experts.

NLBM Announces Hall of Game Class of 2018

In honor of the fifth anniversary of the Hall of Game, the Negro Leagues Baseball Museum will induct five former MLB stars as members of its Class of 2018: Dick Allen, Mudcat Grant, Kenny Lofton, Eddie Murray and J.R. Richard. Ceremonies set for June 9 at the NLBM.

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Senior CLASS Award

Recognizing the nation’s outstanding senior student-athlete in 10 NCAA Division I sports
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National Basketball Association

Created a program for the D-League that utilized the loyalty basketball fans have with players from their favorite college teams
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College Football Playoff

Helping brand, market and plan for the strategic implementation of a national college football playoff
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National Association of Basketball Coaches

Working together to present the ultimate honor for college basketball coaches, players and contributors
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NFL

Helping create, build and manage several important, sustainable league initiatives.
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NCAA

Championing collegiate athletics through fan activities at championship events
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Negro Leagues Hall of Game

Honoring former Major League Baseball stars who played the game with the same passion, flair and determination as Negro Leaguers
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101 Awards

Saluting the top achievements in the National Football League each year with a first-class celebration.
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National Collegiate Basketball Hall of Fame

Celebrating the legends of college basketball with a spectacular event and national telecast
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Samaritan’s Feet International

Providing strategy and producing major events that help facilitate the organization’s mission.
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CBS Sports

A broadcast partner for the NCAA sponsor programming during March Madness and the Final Four
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Fellowship of Christian Athletes

Providing expert resources for the world’s largest sports ministry
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Lowe’s Companies, Inc

Teaming with a top-25 U.S. brand to generate results with sponsorships, activation and hospitality
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Blue Cross and Blue Shield of Kansas City

Developing and guiding the company’s sports marketing and partnership initiatives.
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Negro Leagues Baseball Museum

Generating revenue opportunities for one of the most important institutions of baseball history
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The University of Kansas Health System

Leading one of the nation’s best hospitals into new territory through strategic marketing & partnerships with sports franchises
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Major League Soccer

Promoting growth for the world’s game at the grassroots level
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American Flag Football League

Management of the AFFL’s U.S. Open of Football regional tournaments.
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Garth Brooks Teammates For Kids Foundation

A country music legend teams up with sports stars to assist kids
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Services

Strategic Services Helping brands achieve positive business results.
Events and Hospitality Managing every detail of first-class events from A to Z.
Sponsorship Marketing Enhancing the value and image of a property or event.
Property Development and Management From idea inception to full-fledged property.

Blog

Reflecting on 2017

December 29, 2017

Like most people, we enjoy looking back over the year as it winds down to celebrate achievements.…

Understanding consumers. Building Brands. Delivering results.

NLBM Announces Hall of Game Class of 2018

Senior CLASS Award

National Basketball Association

College Football Playoff

National Association of Basketball Coaches

NFL

NCAA

Negro Leagues Hall of Game

101 Awards

National Collegiate Basketball Hall of Fame

Samaritan’s Feet International

CBS Sports

Fellowship of Christian Athletes

Lowe’s Companies, Inc

Blue Cross and Blue Shield of Kansas City

Negro Leagues Baseball Museum

The University of Kansas Health System

Major League Soccer

American Flag Football League

Garth Brooks Teammates For Kids Foundation

Services

News

Negro Leagues Baseball Museum Announces Hall of Game Class of 2018

Baseball Finalists Announced for 2018 Senior CLASS Award

Carter Wins 2017-18 Senior CLASS Award for Men’s Basketball

Blog

Reflecting on 2017