Understanding consumers. Building Brands. Delivering results.

For more than 25 years, Premier Sports Management has partnered with the most prestigious sports organizations in the world and companies that utilize sports and entertainment to build their brands, gain market share, and increase customer loyalty. Why do these influential sports properties and brands rely on the Premier team? Take your pick: Consumer insights. Strategic thinking. Innovative ideas. Experience. Top-quality performance. Measurable results. History of success.
With our capabilities from strategic planning to detailed implementation, the Premier team is comprised of true lifestyle marketing experts.

Honorees announced for 2019-2020 Basketball Senior CLASS Award

Congratulations to Consensus First Team All-American guard Markus Howard from Marquette University, and First Team All-American guard Sabrina Ionescu from the University of Oregon, on their outstanding achievements and being selected as the 2019-2020 Senior CLASS Award® winners in NCAA® Division I men’s and women’s basketball. The award, chosen by a nationwide vote of Division I men’s and women’s basketball coaches, national basketball media and fans, is given annually to the most outstanding senior student-athlete in Division I men’s and women’s basketball. Both honorees are the first student-athletes to win the Senior CLASS Award for their individual schools.

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Senior CLASS Award

Recognizing the nation’s outstanding senior student-athlete in 10 NCAA Division I sports
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National Basketball Association

Created a program for the D-League that utilized the loyalty basketball fans have with players from their favorite college teams
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College Football Playoff

Helping brand, market and plan for the strategic implementation of a national college football playoff
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National Association of Basketball Coaches

Working together to present the ultimate honor for college basketball coaches, players and contributors
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NFL

Helping create, build and manage several important, sustainable league initiatives.
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NCAA

Championing collegiate athletics through fan activities at championship events
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Negro Leagues Hall of Game

Honoring former Major League Baseball stars who played the game with the same passion, flair and determination as Negro Leaguers
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101 Awards

Saluting the top achievements in the National Football League each year with a first-class celebration.
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National Collegiate Basketball Hall of Fame

Celebrating the legends of college basketball with a spectacular event and national telecast
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Samaritan’s Feet International

Providing strategy and producing major events that help facilitate the organization’s mission.
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CBS Sports

A broadcast partner for the NCAA sponsor programming during March Madness and the Final Four
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Fellowship of Christian Athletes

Providing expert resources for the world’s largest sports ministry
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Lowe’s Companies, Inc

Teaming with a top-25 U.S. brand to generate results with sponsorships, activation and hospitality
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Blue Cross and Blue Shield of Kansas City

Developing and guiding the company’s sports marketing and partnership initiatives.
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Negro Leagues Baseball Museum

Generating revenue opportunities for one of the most important institutions of baseball history
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The University of Kansas Health System

Leading one of the nation’s best hospitals into new territory through strategic marketing & partnerships with sports franchises
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Major League Soccer

Promoting growth for the world’s game at the grassroots level
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American Flag Football League

Management of the AFFL’s U.S. Open of Football regional tournaments.
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Garth Brooks Teammates For Kids Foundation

A country music legend teams up with sports stars to assist kids
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Services

Strategic Services Helping brands achieve positive business results.
Events and Hospitality Managing every detail of first-class events from A to Z.
Sponsorship Marketing Enhancing the value and image of a property or event.
Property Development and Management From idea inception to full-fledged property.

Blog

Reflecting on 2017

December 29, 2017

Like most people, we enjoy looking back over the year as it winds down to celebrate achievements.…

Understanding consumers. Building Brands. Delivering results.

Honorees announced for 2019-2020 Basketball Senior CLASS Award

Senior CLASS Award

National Basketball Association

College Football Playoff

National Association of Basketball Coaches

NFL

NCAA

Negro Leagues Hall of Game

101 Awards

National Collegiate Basketball Hall of Fame

Samaritan’s Feet International

CBS Sports

Fellowship of Christian Athletes

Lowe’s Companies, Inc

Blue Cross and Blue Shield of Kansas City

Negro Leagues Baseball Museum

The University of Kansas Health System

Major League Soccer

American Flag Football League

Garth Brooks Teammates For Kids Foundation

Services

News

Honorees announced for 2019-2020 Basketball Senior CLASS Award

That’s a Wrap – The 50th Anniversary of the 101 Awards!

The Committee of 101 announced the award winners for the 2019 NFL season!

Blog

Reflecting on 2017