Services
- Marketing & Communications
- Event Management
- Sponsorship
- Strategic Planning & Consulting
- Creative Services
Sponsorship
Sports transcends borders, languages and cultures. And sports sponsorship has become increasingly important as an effective means of building brand awareness and enhancing a corporate image.
Premier Sports Management works with companies to define sports sponsorship objectives and determine where they fit in your overall marketing mix. We then assess sponsorship opportunities and create innovative strategies to best utilize the dollars.
Because our company works daily on the activation and management of national sponsorships, we understand the necessity of maximizing sponsor exposure. We bring creative ideas to showcase a brand and are on the front line of utilizing the latest technology to reach targeted audiences.
Premier’s sponsorship experience involves some of the biggest sponsors in sports. As examples, our team has activated NCAA Corporate Partner initiatives for Lowe’s, managed NFL sponsorship programs for Gatorade and Nike, and implemented MLS-sponsored opportunities for New York Life.
We can also provide great client representation because of our strong relationships with broadcast and property rights holders such as CBS Sports, ESPN and collegiate entities like IMG College and Learfield Sports.
The sponsorship world is a big one…..and Premier Sports can help lead the way for both corporate sponsors and sports properties through:
- Sponsorship evaluation and management for corporations/brands
- Sponsorship activation planning and implementation
- Development of corporate partner programs for sports properties
- Sponsorship and naming rights sales for sports properties
Premier’s keen ability to serve as liaison between sports properties, corporate sponsors and media partners brings a huge value to all sides of the sponsorship industry.
