The National Collegiate Basketball Hall of Fame is housed within the College Basketball Experience at Sprint Center in Kansas City. Premier Sports creates, produces and manages every aspect of the annual Induction Celebration event that honors the greatest names in college basketball history and is televised nationally on ESPN-U. The inaugural induction show in 2006 featured John Wooden, Dean Smith, Oscar Robertson and Bill Russell in a historic event that launched the new Hall of Fame. Working in conjunction with the National Association of Basketball Coaches (NABC), Premier has been the leading force behind building this Hall of Fame and its induction event into one of the most important occasions each year in college athletics.

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Rendering of the Sprint Center Home of the College Basketball Hall of Fame