Public relations and marketing initiatives are so tightly aligned in today’s climate that it is essential to work with a team that knows how to integrate the two into a powerful communications mix.  That’s one reason why Premier Sports has been so successful in building and implementing effective public relations efforts for sports organizations, corporate sponsors, brands and products.  With a background in both marketing and public relations, we know how to integrate brand awareness and messaging into media exposure.

A strong public relations effort certainly starts with experience, understanding and contacts.  But it’s really about the right approach.  From a PR perspective, we live by the theme of “building an environment for coverage.”  It’s about creating the right atmosphere, image and system to maximize the opportunities.

Premier Sports helps our clients develop the right strategy, a quality media relations operation, creative information methods and a crises management plan. 

PR Strategy/Planning
It all starts with an evaluation process of the specific situation and then building the public relations strategy.  As we shape the PR plan, we will help identify the major objectives and then develop a customized road-map that lays out how to get there.  Our experience with the media and public perception provides our clients with valuable insight, which brings confidence of having a PR strategy that works.

Media Relations
In today’s media world, it’s essential to have a PR operation that knows the game and can serve as the bridge between media and properties.  We understand the media’s job, their challenges and what they are looking for.  Getting their attention in a crowded information market has become a science.  It’s also about building relationships.  Over the years, we have worked with every national television network, major publication and many media outlets in virtually every major league city in the country.

Information
Our PR team is experienced in all components of the information process:  writing and distributing press releases, creating media packets, organizing news conferences, building on-line information resources, video messaging….basically any content necessary to communicate the message.  Our expertise in this foundational area of public relations sets the stage for quality, creativity and impact of the overall PR initiative. 

Crises Management
Adversity can either build or destroy.  Whether a corporation, product or sports organization, one of the most crucial components of maintaining a positive image is how things are handled when hit with a crisis.  The public eye is focused on you.  Much is at stake.  We are adept at providing a framework to prepare for these times.  Although you rarely know in advance what the crisis will be or when it will occur, we establish the structure of the communications pipeline. Once the crisis hits, we then guide you through the process of making decisions, responses, and appropriate actions, then communicating it to the media and public.