Strategic Services

Charting the best path for your brand—it’s a plan that every company should have in place. Premier offers a disciplined approach to marketing and brand strategy that involves rigorous assessment, uncovering consumer insights, crafting a solution that resonates and is differentiating and measuring results.


  • Market and situation assessment and analysis
  • Target audience identification and selection
  • Strategic positioning
  • Marketing plan development
  • Measurement and analysis
  • Brand positioning and architecture
  • Naming
  • Brand and visual identity
  • Research, identification and development
  • Messaging development and planning

Client Study: Bowl Championship Series
When a new playoff system in college football was set for January 2015, Premier was hired by the NCAA Division I conferences and institutions that govern college football to help define an identity and suggest branding, marketing and operational opportunities for the new structure. As part of its directive, Premier assisted the BCS with development of a positioning and naming strategy, creation of a new logo and identity system, an announcement strategy for the new identity, an assessment of marketing and branding opportunities and evaluation of operations and support needs.

Client Study: Fellowship of Christian Athletes
As the world’s largest sports ministry approached its 60th anniversary, FCA hired Premier to assist with an evolving brand positioning and management platform. The impact of the plan elevated the visibility and brand cohesion in support of FCA’s vision to see the world impacted for Jesus Christ through the influence of coaches and athletes. Premier delivered a comprehensive plan that included a situation analysis, an evolved brand positioning statement and recommendations on the ongoing management of the FCA brand. In addition, Premier provided a roadmap for how FCA’s various brands (i.e., camps, programs, ministries) could work in harmony and an identity system that encompassed a launch strategy. Finally, Premier provided tracking and measurement recommendations so that FCA could have an understanding of the success of its brand and communications activities.

Related Projects

  • The National Collegiate Basketball Hall of Fame

Related Clients