Events and Hospitality

If success in the entertainment business is based on scope, attention and high-profile clientele, then Premier is certainly at the top. We’ve managed events and hospitality on the sporting world’s largest stages such as the Super Bowl, Major League Baseball, the BCS National Championship Game and NCAA Final Four. Premier can help you craft an unforgettable hospitality experience for your key customers, employees and/or company influencers.

Our company helps client partners track the investment and opportunity offered by sports and entertainment assets through optimizing ticketing and hospitality management systems as well as through event creation.  Our client experience has shown that unique hospitality experiences translate into rewarded employees, increased sales, and business loyalty and growth.

Premier helps our partners identify business objectives or desired outcomes from leveraging sports and entertainment events and delivers strategies to succeed. 


  • Event creation and strategic direction
  • Ticketing and hospitality processes to track return on investment
  • Facility selection and coordination
  • Revenue generation via sponsorships and ticket sales
  • Marketing and promotions
  • Social media strategy
  • Publicity and media partnerships
  • Event logistics and production
  • Design
  • Travel
  • On-site hospitality event creation and execution
  • Event logistics
  • On-site management

Case Study: 101 Awards
The nation’s most prestigious awards event dedicated exclusively to the National Football League, the 101 Awards each year honors the Offensive Player of the Year, Defensive Player of the Year and Coach of the Year in the AFC and NFC. This awards gala holds an impeccable reputation within NFL circles as the most prestigious honor for its players and coaches. The 101 Awards has seen the greatest names in football history walk its grand stage during the event’s more than 40-year history. In 2008, the event added the Lamar Hunt Award for Professional Football as a tribute to the late owner of the Kansas City Chiefs and founder of the American Football League. Premier has been a key leader in the development of this marquee event, managing nearly every facet of the 101 Awards for the past 20 years.

Case Study: Lowe’s Companies, Inc.
When Lowe’s wanted to reward some of its best commercial customers, it reached out to Premier for assistance in coming up with a relevant and unique experience that would signify a thank-you for the customers’ loyalty. Premier created an experiential event around the national championship game in college football. From arranging travel and lodging for the event to treating guests like VIPs, Premier was behind the scenes planning every detail of the experience on behalf of Lowe’s.


Related Projects

  • 101 Awards
  • Champions of Hope Weekend
  • Fellowship of Christian Athletes
  • Garth Brooks Teammates For Kids Foundation
  • Legends of the Hardwood Breakfast
  • Negro Leagues Baseball Hall of Game
  • The National Collegiate Basketball Hall of Fame

Related Clients