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Premier Sports was a driving force behind the official launch of the National Collegiate Basketball Hall of Fame fundraising campaign. As the event management company, we did more than just produce an incredible ballroom-turned-into-basketball-arena event, featuring Coach K and emcee Billy Packer. We also coordinated the executive sales committee and helped strategically invite key civic and legislative personnel in a carefully planned tactic to gain buy-in from the right people. Within three weeks after the event, the State of Missouri approved $4 million in tax credits to the project. It spearheaded a very successful fundraising effort that currently is inching very close to its $10 million goal. |
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