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The National Collegiate Basketball Hall of Fame

Premier Sports has been a driving force in helping the National Association of Basketball Coaches (NABC) launch The National Collegiate Basketball Hall of Fame, which is housed within the College Basketball Experience at Sprint Center in Kansas City. Premier Sports creates, produces and manages every aspect of the annual Induction celebration event that honors the greatest names in college basketball history. In addition to being produced for a live audience of 1,500, the show is televised nationally on ESPNU and broadcast live on Sirius XM satellite radio. The inaugural induction show in 2006 featured John Wooden, Dean Smith, Oscar Robertson and Bill Russell in a historic event that launched the new Hall of Fame. Working in conjunction with the NABC, Premier has been the leading force behind building the Hall of Fame and its induction event into one of the most important occasions each year in college athletics.

The Objective
To produce and manage every aspect of the annual Hall of Fame induction celebration, including selling corporate sponsorships for the event.

The Players

  • National Association of Basketball Coaches (governing body)
  • Sprint (event title sponsor)
  • Kansas City corporations (corporate sponsors)
  • NCAA (college sports governing body)
  • ESPN and Sirius XM (broadcast partners)
  • NCAA Division I universities and conferences (inductees)

Our Role

  • Overall sponsorship activation for the induction event
  • Work with executive committee to gain corporate sponsors
  • Work with broadcast partners for packaging of the show for radio and television
  • Coordination of inductee and guest travel, hospitality and logistics
  • Planning and execution of pre-event functions including media conference and VIP hospitality
  • Production of the event, including but not limited to stage and set design, theme artwork, signage, video production, scriptwriting, dress rehearsals, show direction and talent selection
  • Marketing and ticket sales for the event
  • Communications, public relations and media relations for the event

The Results

  • Built the induction celebration from its inception into a spectacular gala honoring college basketball’s finest players, coaches and contributors
  • Secured title sponsor and three-tiered sponsorship levels for local and national entities
  • Raised awareness of the induction on a national basis by broadcasting it live on satellite radio and on a local basis by coordinating radio interviews and events with inductees
  • Worked with universities, conferences and the NBA to promote awareness of the induction
  • Implemented an executive steering committee comprised of local heads of business to help promote and grow the ceremony and the Hall of Fame through corporate sponsorship