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Legends of the Hardwood Breakfast

For 21 years, Athletes in Action (AIA) has hosted a popular event at the NABC Convention at the Final Four called the Legends of the Hardwood Breakfast. Beginning with the 2017 event in Phoenix, AIA hired Premier to revamp and produce the event.

Premier worked with AIA to implement new elements including a new stage set and enhanced video and technical production while honoring traditional show segments including the presentation of the John Wooden Keys to Life Award, which honors a member of the college or professional basketball community who lives out qualities exemplified by Coach John Wooden.