FCA Partnership Has Strengthened Over a Decade

October 7, 2014

For 10 years, Premier has partnered with Fellowship of Christian Athletes, assisting with everything from media and public relations to brand strategy and event management. It has been a strong relationship that fits into Premier’s corporate values. Read about the partnership in this quarter’s…

Optimizing Unforgettable Entertainment and Hospitality Experiences

July 8, 2014

Unique hospitality and entertainment experiences are a proven way for companies to attract new customers, reward long-time clients and recognize outstanding employees. In Premier’s quarterly newsletter, vice president Erik Miner breaks down the must-haves for a ticket and asset management system.…

World Cup USA 1994: A Look Back at Sports Marketing and Sponsorship

June 11, 2014

With the attention of the universe centered on action in the 2014 FIFA World Cup, the team that led Sprint’s first foray into sports marketing during the 1994 World Cup looks back 20 years at the intense preparation and execution that went into Sprint’s activation as the official technology…

National World War I Museum Day at The K May 17 to Highlight Great Stories as Part of Centennial

May 13, 2014

Mike Vietti, National World War I Museum, 816- 888-8122, .(JavaScript must be enabled to view this email address)

Sports Sponsorship Spending Fueled by Must-See TV

April 8, 2014

In Premier’s quarterly newsletter, president Mike Goff takes a look at corporate investment in sports sponsorship. Learn about the University of Kansas Hospital’s unique sports marketing and medical partnership with the Kansas City Chiefs. And learn about Premier’s internship program arrangement…

National Collegiate Basketball Hall of Fame Class of 2014 Announced

March 25, 2014

FOR IMMEDIATE RELEASE                                  
All-Americans Grant Hill, Shaquille O’Neal and Darrell Griffith along with coaching legends Dale Brown and Gary Williams to be Inducted into the National Collegiate Basketball Hall of Fame November 23 in Kansas…

Kansas City’s Len Dawson to Receive the Lamar Hunt Award for Professional Football

February 25, 2014

FOR IMMEDIATE RELEASE                                          

NFL Hall of Famer to be honored March 1 at the 101 Awards – Kansas City’s 44th annual salute to professional football

KANSAS CITY, Mo. (February 25, 2014) – Hall of Fame quarterback, broadcasting…

Negro Leagues Baseball Museum’s “Hall of Game” will honor former Major Leaguers

February 13, 2014

Lou Brock, Joe Morgan, Dave Winfield and Roberto Clemente form the inaugural class of inductees; ceremonies planned for April 12 in Kansas City, MO.

KANSAS CITY, MO – The Negro Leagues Baseball Museum (NLBM) announced today the establishment of the “Hall of Game,” a tribute to former…

NFL 101 Award Winners Announced for 2013 Season

January 15, 2014

FOR IMMEDIATE RELEASE                                          
Top Players and Coaches From AFC and NFC Selected as Winners of NFL 101 Awards for 2013 Season

Two former winners – Coach Andy Reid and record-setting QB Peyton Manning – will join four first-time…

What’s to Become of the Fan in 2014?

January 8, 2014

In Premier’s quarterly newsletter, president Mike Goff looks at the importance of fans and engagement that sports must deal with sooner rather than later. CEO Gary Heise blogs about the fan forecast. The NBA D-League and College Football Playoff consider important questions about spectators.