News

October, 2013

Premier President Outlines Football Playoff Branding in Sports Business Podcast

October 28, 2013

Mike Goff, president of Premier Sports Management, talked about the company’s role in branding and positioning for the upcoming college football playoff in Episode 248 of The Tao of Sports podcast. Goff and show host Troy Kirby discussed Premier’s work in the strategy of naming and creating a brand…