Premier Sports to Assist NACWAA with National Sponsorship Platform

April 23, 2013

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NACWAA partnership continues Premier’s successful association with major collegiate organizations

OVERLAND PARK, Kan. (April 23, 2013) – Premier Sports Management has been engaged by the National Association of Collegiate Women Athletics Administrators (NACWAA) to assist in the strengthening and long-term sustainability of its national corporate partner program.

As part of its directive, Premier will help NACWAA develop a marketing strategy as it relates to a national sponsor platform and will assist in the identification of media partners to work in tandem with the corporate partner program.

Chief marketing officer Mike Goff will lead Premier’s team.

“Premier is very excited to be working with the NACWAA team as we assist them with their mission of development and empowerment,” Goff said. “This organization has experienced very strong growth, and it’s our objective to help them sustain the impact they are having among women in collegiate athletics.”

NACWAA chief executive officer Patti Phillips and her staff have focused much of their time over the last three years in developing the association’s leadership education and advancement initiatives in addition to increasing membership and strengthening the NACWAA brand.

“We are thrilled to have the Premier team on board and look forward to creating valuable new partnerships and opening new doors together,” Phillips said. “In the dynamic world of intercollegiate athletics, it is critical to have a partner like Premier in support of NACWAA’s mission and leadership initiatives.”

Premier Sports Management partners with sports organizations and corporations to strategize, develop and implement a wide variety of marketing programs, sponsorships and events. Premier has worked with major sports properties such as the National Football League, the NCAA, Major League Soccer and the National Association of Basketball Coaches. On the corporate side, Premier has worked with global brands such as Lowe’s, Sprint, Bayer and Grundfos, and regional companies such as The University of Kansas Hospital and Associated Wholesale Grocers. The company has also partnered with broadcast networks such as CBS, Turner and ESPN with content and sponsor activation. In addition, Premier is the creator and rights holder of the Senior CLASS Award, recognizing the nation’s most outstanding senior student-athletes in 10 NCAA sports. For more information, visit

NACWAA is the premier leadership organization that empowers, develops, assists, celebrates, affirms, involves and honors women working in all fields of intercollegiate athletics. NACWAA takes a pro-active role in advancing women into positions of influence and powerfully shapes the landscape of women leaders. Learn more at

Laurie Bollig, Premier Sports Management
Office: 913.563.5417, Mobile: 913.707.0365
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Laura Lewis, NACWAA
Office: 816.389.8209
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