Premier Sports hired by City of Lawrence to develop sponsorship strategy for newest rec facility

December 17, 2013


Premier working to find sustainable revenue for the city’s recreation center

OVERLAND PARK, Kan. (December 17, 2013) – Premier Sports Management has been hired by the City of Lawrence, Kansas, to develop potential corporate partner relationships for the city’s newest…

Premier President Outlines Football Playoff Branding in Sports Business Podcast

October 28, 2013

Mike Goff, president of Premier Sports Management, talked about the company’s role in branding and positioning for the upcoming college football playoff in Episode 248 of The Tao of Sports podcast. Goff and show host Troy Kirby discussed Premier’s work in the strategy of naming and creating a brand…

IEG Sponsorship Report Reflects Premier’s Role in Hospital Sponsorship

September 25, 2013

In a recent IEG Sponsorship Report, senior editor William Chipps writes about the positive outlook for hospitals in the sports sponsorship space. Premier Sports vice president, client services Mitch Wheeler outlines the objectives of the University of Kansas Hospital and how Premier was able to…

Premier Assists University of Kansas Hospital with Center for Sports Medicine Initiatives

September 12, 2013


Center’s newest clinic debuts at Truman Sports Complex

OVERLAND PARK, Kan. (September 12, 2013) – As the University of Kansas Hospital officially opens its newest Center for Sports Medicine clinic location, Premier Sports Management continues to partner with the hospital…

Senior CLASS Award Begins 13th Year Honoring Outstanding Senior Student-Athletes

August 29, 2013


Premier property valued for its recognition of students who fulfill their four-year athletics commitment to a university

OVERLAND PARK, Kan. (August 29, 2013) – Soccer and volleyball candidates were announced earlier this week marking the 13th year the Senior CLASS Award…

Current CMO Goff Elevated to President of Premier Sports Management

August 22, 2013

OVERLAND PARK, Kan. (August 22, 2013) – Mike Goff, a branding and partnership marketing expert who oversaw a top U.S. brand at Sprint Nextel, has been promoted from chief marketing officer to president of Premier Sports Management, a Kansas City-based sports and entertainment marketing agency.…

X and the Big E Join Hall of Fame Class of 2013

July 29, 2013

FOR IMMEDIATE RELEASE                                  
Wichita State’s X-Man, Xavier McDaniel, and Houston’s Big E, Elvin Hayes, Join the Class of 2013 for Induction into the National Collegiate Basketball Hall of Fame November 24 in Kansas City


Premier’s Senior CLASS Award Wraps Up 12th Year of Recognizing Outstanding Senior Student-Athletes

June 25, 2013

Premier property continues to be relevant in college athletics landscape more than a decade after suggestion to reward seniors for finishing what they started

OVERLAND PARK, Kan. (June 25, 2013) – With the announcement of Cal State Fullerton first baseman Carlos Lopez as the 2013 baseball award…

Premier to Manage Best-selling Author Cliff Graham’s Lion of War Franchise Activities

June 11, 2013


Premier Sports to Manage Best-selling Author Cliff Graham’s Lion of War Franchise Activities at Summer Christian Music Festival Series

Involvement in franchise highlights Premier’s work in the entertainment industry

OVERLAND PARK, Kan. (June 11, 2013) –…

Premier Sports to Lead Brand Strategy and Management for Fellowship of Christian Athletes

May 22, 2013

Impact will help FCA elevate visibility and cohesion of the ministry’s various brands heading into its 60th anniversary

OVERLAND PARK, Kan. (May 22, 2013) – With the approach of its 60th anniversary in 2014, the Fellowship of Christian Athletes (FCA) has hired Premier Sports Management to…

XVAL Debuts as Advanced Measurement Tool for Representing Excess Value of Pro Athletes

May 6, 2013

OVERLAND PARK, Kan. (May 6, 2013) – Premier Sports Management recently debuted XVAL – the first sports property that combines advanced statistics with salary data to determine the excess value produced by a professional athlete. It is currently being used to rate Major League Baseball (MLB)…

Premier Sports to Assist NACWAA with National Sponsorship Platform

April 23, 2013

NACWAA partnership continues Premier’s successful association with major collegiate organizations

OVERLAND PARK, Kan. (April 23, 2013) – Premier Sports Management has been engaged by the National Association of Collegiate Women Athletics Administrators (NACWAA) to assist in the strengthening…

Seven Basketball Legends, One Ground-breaking Team to be Inducted into College Hall of Fame Nov. 24

April 2, 2013

KANSAS CITY (April 2, 2013) – Former United States Congressman Tom McMillen, 1977 national consensus player of the year Marques Johnson of UCLA and coaching legends Gene Keady and Rollie Massimino headline the National Collegiate Basketball Hall of Fame induction class of 2013. Joining them for…

Premier Featured in CBS Sports Article about the College Football Playoff

March 12, 2013

CBS Sports football columnist Dennis Dodd sat down with Premier president Gary Heise and chief marketing officer Mike Goff to talk about Premier’s involvement in the branding and identity of the new college football playoff - the four-team playoff that will begin with the 2014 season. Premier was…

Shula Chosen for the Lamar Hunt Award For Professional Football

February 22, 2013

NFL’s winningest coach and architect of the league’s only perfect season to be honored at Kansas City’s 43rd annual NFL 101 Awards

KANSAS CITY, MO (February 22, 2013) – The National Football League’s all-time winningest coach, Don Shula, has been selected to receive the Lamar Hunt Award…

Top Players and Coaches from the AFC and NFC to Gather in Kansas City March 2 for 43rd 101 Awards

January 15, 2013

FOR IMMEDIATE RELEASE                                          

KANSAS CITY, MO (January 15, 2013) – Two offensive players who came back from serious injuries to lead their teams to the playoffs and two second-year defensive standouts will join coaches who engineered…