Premier Sports Management to spearhead activities on behalf of clients at 2012 NCAA® Final Four®

March 21, 2012


OVERLAND PARK, KS (March 21, 2012) – Local sports marketing firm Premier Sports Management will be in New Orleans March 29-April 2 at the 2012 NCAA Final Four, coordinating a series of events and sponsor promotions in addition to a national television segment on CBS during college basketball’s biggest showcase.

As the property rights holder and program manager for the Senior CLASS Award®, Premier staff members will host 10 of the nation’s most outstanding senior basketball players while working with title sponsor Lowe’s, the NCAA and media partners CBS and Turner.  Premier Sports will coordinate activities with the award finalists throughout the five-day period, including a community service project, autograph sessions, hospitality functions and the NCAA Dribble, a major event that involves several thousand youth dribbling basketballs throughout the streets of downtown New Orleans. The announcement of the award winner will be made March 30 during Final Four Friday at the Mercedes-Benz Superdome.

Premier will also oversee the production of a three-minute Senior CLASS Award broadcast presentation that will announce the award winner. The segment will air during the Bridge Show on CBS between the two semifinal games on Saturday, March 31.  Finalists include North Carolina’s Tyler Zeller, Michigan State’s Draymond Green and Purdue’s Robbie Hummel.

The Lowe’s Senior CLASS Award, chosen by a nationwide vote of Division I head coaches, national media and fans, is given annually to the most outstanding senior student-athlete in 10 NCAA Division I sports. To be eligible for the award, a student-athlete must have notable achievements in four areas of excellence – community, classroom, character and competition.

In addition to working with Lowe’s to activate its NCAA corporate sponsorship, Premier Sports will assist the National Association of Basketball Coaches (NABC) with its National Collegiate Basketball Hall of Fame activities during the Final Four. The recently announced Hall of Fame Class of 2012 includes Patrick Ewing of Georgetown, Phil Ford of North Carolina and Clyde Lovellette of Kansas. During the Final Four, the inductees will be introduced during the national semifinal games March 31 and again during the NABC’s annual “Guardians of the Game” Awards Show on April 1.

“The NCAA Final Four is one of the biggest sporting events in the world and Premier Sports is thrilled to play a key role with several of the significant sports organizations, sponsors and celebrities,” said Gary Heise, President of Premier Sports Management. “Our work will reach not only the thousands of fans attending Final Four Weekend in New Orleans, but also millions of fans engaging through television and digital platforms.”

Premier Sports Management is a national sports marketing and event management company headquartered in the metropolitan Kansas City area. For two decades, the firm has partnered with sports organizations and corporations across the country in strategizing, developing and implementing a wide variety of sports programs and events. Premier has worked with major sports properties such as the National Football League, the NCAA, Major League Soccer and National Association of Basketball Coaches, as well as major corporate sponsors such as Lowe’s and Gatorade. The company also has partnered with broadcast networks such as CBS, Turner and ESPN with content and sponsor activation.

Laurie Bollig
Premier Sports Management
Office: 913/563-5417
Mobile: 913/707-0365
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