Clients & Partners

The University of Kansas Hospital

When one of the metropolitan area’s most prominent hospitals needed assistance promoting its sports medicine program, Premier Sports offered invaluable advice, leadership and resources as part of a long-term marketing strategy.

A recognized leader nationally in heart health and cancer research, the University of Kansas Hospital was seeking to elevate its sports medicine offering to that same level. Part of that strategy was to establish itself as the official healthcare provider of the area’s professional franchises. Already a partner and provider for the Kansas Speedway and Sprint Center, the hospital next sought to explore a partnership with the Kansas City Chiefs and the Kansas City Royals. The University of Kansas Hospital hired Premier to help develop the Chiefs and Royals partnership strategies, negotiate the agreements and develop/implement the activation plans.

After the sponsorships with the professional sports franchises were secure, Premier helped the hospital develop a comprehensive campaign to position the sports medicine program as a go-to resource for weekend warriors and youth athletes. The campaign included creative advertising development, media outreach and social media support.