Clients & Partners

NACWAA

The National Association of Collegiate Women Athletics Administrators (NACWAA) is the premier leadership organization that empowers, develops, assists, celebrates, affirms, involves and honors women working in all fields of intercollegiate athletics. NACWAA takes a proactive role in advancing women into positions of influence and powerfully shapes the landscape of women leaders.

Premier engaged with NACWAA to develop a short-term marketing strategy and partner program to assist NACWAA in developing a consistent revenue stream from sponsorship sales and the marketing of existing and new content. This strategic approach included not only identifying possible partner categories and levels of partnership, but also media partners who would utilize NACWAA content for programming. Premier also researched and identified relevant, best-in-class women’s organizations that will be used to help build the NACWAA partnership model.