Clients & Partners
Lowe’s Companies, Inc
One of the nation’s leading sports sponsors, Lowe’s has partnered with Premier Sports to leverage its involvement and activation in several areas.
Through its NCAA Corporate Partner relationship, Lowe’s showcases the nation’s most outstanding senior student-athletes as part of the Senior CLASS Award® program. Premier works daily with Lowe’s sports marketing executives in creating the strategic direction of Lowe’s title sponsorship and then handling the activation throughout the year.
In addition to the Senior CLASS Award, Premier developed a customized ticketing system for Lowe’s to use internally to manage its assets across several of its sports sponsorships. The system has streamlined the way Lowe’s executives and managers request tickets to various events as well as track those requests throughout the entire company.
Premier has also worked with Lowe’s on the following projects:
• Creation of hospitality and entertainment packages
• Creation of promotional products to support Lowe’s Racing
