Clients & Partners

Lowe’s Companies, Inc

One of the nation’s leading sports sponsors, Lowe’s partnered with Premier on several different initiatives in the college and professional sports spaces. Most recently, Premier developed a customized ticketing system for Lowe’s to use internally to manage its assets across several of its sports sponsorships. The system has streamlined the way Lowe’s executives and managers request tickets to various events as well as track those requests throughout the entire company.

For six years, through its NCAA Corporate Partner relationship, Lowe’s showcased the nation’s most outstanding senior student-athletes as part of the Senior CLASS Award® program. Premier worked daily with Lowe’s sports marketing executives in creating the strategic direction of Lowe’s title sponsorship and then handling the activation throughout the year.

Premier also has worked with Lowe’s on the following projects:

  • Conduct audits of sponsorship partner activation at college game-day activities
  • Creation of hospitality and entertainment packages
  • Creation of promotional products to support Lowe’s Racing