Clients & Partners
Fellowship of Christian Athletes
As the world’s largest sports ministry, the Fellowship of Christian Athletes works globally with athletes and coaches from professional sports all the way through youth sports. Premier Sports has come alongside FCA in many facets. Most recently, Premier was hired to assist with an evolving brand positioning and management platform. The impact of the plan will elevate the visibility and brand cohesion of the world’s largest Christian sports organization in support of FCA’s vision to see the world impacted for Jesus Christ through the influence of coaches and athletes. Premier delivered a comprehensive plan that included a situation analysis, an evolved brand positioning statement and recommendations on the ongoing management of the FCA brand. In addition, Premier will provide a roadmap for how FCA’s various brands (i.e., camps, programs, ministries) will work in harmony and an identity system that will encompass a launch strategy. Finally, Premier will provide tracking and measurement recommendations so that FCA will have an understanding of the success of its brand and communications activities.
In addition, Premier plays a key role for FCA in the following areas:
- President’s Weekend – Event production of major fundraiser
- Real Time – Event production of national conference
- Public relations agency