Clients & Partners

College Football Playoff

With the beginning of a new playoff system in college football set for January 2015, Premier Sports Management was hired by the NCAA Division I conferences and institutions that currently govern college football to help define an identity and suggest branding, marketing and operational opportunities for the new structure.  As part of its directive, Premier assisted the current Bowl Championship Series (BCS) with the following important tasks:

  • Development of a positioning and naming strategy
  • Creation of a new logo and identity system
  • Announcement strategy for the new identity
  • Assessment of marketing and branding opportunities
  • Evaluation of operations and support needs