Clients & Partners

College Football Playoff

With the advent of a new national college football championship format in 2014-15, the 11 conferences that administer the Bowl Championship Series will be planning for a four-team playoff and proactively rebranding the annual conclusion to nation’s most popular collegiate sport.

Premier Sports helped the BCS group with the following important tasks. Ultimately, the commissioners selected the name College Football Playoff.

  • Development of a positioning and naming strategy
  • Creation of a new logo and identity system
  • Announcement strategy for the new identity
  • Assessment of marketing and branding opportunities
  • Evaluation of operations and support needs