Clients & Partners

Blue Cross and Blue Shield of Kansas City

Backed by the strength of the national Blue Cross and Blue Shield Association and armed with the expertise crafted by decades of local experience, “Blue KC” is a true leader in Kansas City, the site of Premier’s office. As the only local, not-for-profit commercial health insurer in the Kansas City area, nearly one million people choose Blue KC, more than any other provider.

In 2015, Blue KC hired Premier to help develop and guide the company’s sports marketing initiatives, featuring major league partnerships with the Kansas City Chiefs (NFL), Kansas City Royals (MLB) and Sporting KC (MLS). The agreement includes the development of partnership strategies, the negotiation of the agreements and the development and implementation of the activation plans.

As part of the Blue KC strategy to be regarded as an advocate for and contributor to the betterment of the community, Premier helped Blue KC build a series of programs that recognize local hometown heroes. In partnership with the Chiefs, Sporting KC and Royals GM Dayton Moore’s “C” You in the Major Leagues Foundation, Blue KC currently recognizes those who “make Kansas City a better place to live, work and play” through the Blue KC Chiefs Kingdom Champion, Sporting Samaritan and Coaches with Character programs.

Our Work

  • Blue KC Hometown Heroes