Entries by Gary Heise

Reflecting on 2017

December 29, 2017 by Gary Heise

Like most people, we enjoy looking back over the year as it winds down to celebrate achievements. It’s a great opportunity to reflect on the stories that drive what we do as a profession every day. For us, it’s all about partnering with sports organizations and corporate brands to capitalize on

A ‘Major’ New Adventure

May 17, 2017 by Gary Heise

“Progress always involves risks. You can’t steal second base and keep your foot on first.” – Fredrick B. Wilcox

Sometimes when an opportunity arises, you just have to take it. There’s a nudge in your spirit and a pull in your heart that says, “I need to do this.” For Premier Sports

The Negro Leagues Baseball Museum – A Kansas City Treasure Worth Preserving

June 9, 2016 by Gary Heise

Back in 2011, I had an eye-opening experience. We’d just finished the National Collegiate Basketball Hall of Fame Induction event, and several of our honorees were interested in touring the Negro Leagues Baseball Museum (NLBM) the day after the induction. Having worked with the NLBM and its

Premier Sports March Gladness Bracket Challenge

March 15, 2016 by Jill Lee

Friends (and Future Friends) of Premier Sports Management,

Welcome to the 4th annual Premier Sports March Gladness Bracket Challenge! It’s our annual chance for you to enjoy the bracket-busting mania of the NCAA Tournament while competing for a good cause! The contest is free to join, and

KC Proud

November 4, 2015 by Gary Heise

Kansas City, you are unbelievable.

What I witnessed at the city’s celebration of the Kansas City Royals baseball World Championship is nearly indescribable. It was, by all accounts, unprecedented.

Records likely aren’t kept for this type of event, but authorities estimated 800,000 people

Is Technology Spoiling Fantasy Football?

September 3, 2015 by Mike Goff

If you’re one of the 33+ million people who play Fantasy Football each year, you can easily picture the scene as I walked into a local sports bar last evening. The place was packed, baseball games dominated the dozen or so TVs spread throughout the room, and the vast majority of the inhabitants

NFL Training Camps - oh, how they’ve changed

August 25, 2015 by Gary Heise

Virtually everything related to the National Football League – American’s most popular sport – is getting bigger and bigger year after year. With one exception:  training camp.

The age old NFL tradition of players packing their bags, leaving their families and normal life behind, heading to

There’s That “M” Word Again!

August 13, 2015 by Mike Goff

At the risk of showing my age and demographic category, I marvel at today’s Millenials - has there been a demographic group that has been more over-analyzed than this one? Consider the world of sports alone, where there is much hand-wringing over the attendance patterns and media consumption habits

Father’s Day…and Baseball

June 18, 2015 by Mike Goff

“Want to have a catch?” It’s one of the most heart-tugging scenes ever in arguably one of the best sports movies ever. But, really, Field of Dreams is much more than a “sports movie”—it’s about the sometimes-complicated relationship between father and son, in this case between Ray

Wayne Simien - Called to Greatness

April 2, 2015 by Gary Heise

The word “greatness” has surrounded Wayne Simien for most of his life. First, as a basketball player. Now, his life is focused on it.

It’s hard to believe that a decade has passed since the University of Kansas star finished his fabulous career with the Jayhawks, culminating with his selection as

The Overabundance of March Madness

March 17, 2015 by Mike Goff

I’m going to preface this blog post by acknowledging that what I’m about to suggest will likely cause some shaking of heads and “tsk-tsking” by many. You see, I’m about to suggest a longing for the good ol’ days when I eagerly awaited the Monday-after-Selection Sunday when I could devour the sports

Dean Smith - best coach ever?

February 9, 2015 by Mike Goff

Has there been a coach in college basketball history who has impacted the game more than Dean Smith?  Mull on that question for a minute and let me ask it again—has there been a coach in college basketball history who has impacted the game more than Dean Smith?

I know there will be outcries for

The College Football Playoff debuts in grand style

January 9, 2015 by Mike Goff

It was the day after the first ever College Football Playoff and I was settled in my man cave, watching Kansas State’s “almost” comeback against UCLA in the Valero Alamo Bowl when I heard ESPN announcer Joe Tessitore say (paraphrasing), “I’ve never seen excitement in college football like

Men’s College Basketball Benefits from Hall of Fame

August 26, 2014 by Jim Haney

Like most sports, basketball has its share of halls of fame.

The Naismith Memorial Basketball Hall of Fame opened in 1968 in Springfield, Massachusetts, near the very place where Dr. James Naismith invented the game. The Women’s Basketball Hall of Fame opened in 1999 in Knoxville, Tennessee,

A Job Well Done

August 4, 2014 by Laurie Bollig

August is back-to-school time at my house. I’ve got one in college and one in high school.

My kids take advantage of opportunities to be involved at their respective schools – in the classroom, through community service and in extracurricular activities. They are great kids, and I am proud of

Changes in Marketing (and Fashion) Mark 20-Year Evolution of World Cup

June 23, 2014 by Mike Goff

June 17, 1994, was opening day for the only World Cup hosted in the United States. That same date also happened to be the day O.J. Simpson and his white Ford Bronco were involved in a game of cat-and-mouse with police on the highways of Los Angeles – one of the more surreal

World Cup: Has it really been 20 years?

June 2, 2014 by Mike Goff

As the world readies for World Cup 2014 and concerns about Brazil’s ability to pull off this massive quadrennial sporting event, it’s hard for me not to think back 20 years to when World Cup came to the U.S. for the first and only time to date.  That event was my first foray into sports

Watching Our Boy Become a Man

May 5, 2014 by Mitch Wheeler

So, I get an invitation to connect with a Seth Wheeler on LinkedIn the other day, and I’m thinking, “Seth Wheeler? How do I know that name?”

It takes a few seconds for me to realize it’s my son who is asking me to connect. Now I’m thinking, “Who is this child of mine?” Seth was the

NCAA Championships: It Takes a Village

March 10, 2014 by Laurie Bollig

In early spring of 1988, I was sitting in the upper balcony of Kemper Arena in Kansas City. As luck would have it, my first employer – the University of Kansas – was playing in the NCAA national championship basketball game that night. And I was there. It was basketball nirvana for me.


Can Super Bowl Ads Be Effective

January 29, 2014 by Mike Goff

The headline fairly screamed off of the page – “80% of Super Bowl ads flop.”  The headline, from the January 6 issue of Advertising Age, cited a study by Communicus that suggested that eight of 10 ads shown during the biggest television event of every year “don’t sell stuff.”

The results

Fans demand ROI

January 7, 2014 by Gary Heise

It’s ironic when you think about it.

Television networks have long been the lifeblood of professional and collegiate sports. Broadcast rights fees, which have grown at an enormous clip over the past several decades, have provided a huge share of the revenue needed to fund every major sports

For the Glory of the City

December 11, 2013 by Mike Goff

Sporting Kansas City recently achieved what few professional teams in this wonderful town have accomplished—a league championship.  Our city’s Major League Soccer (MLS) franchise has been an absolute success story—from local ownership to fan engagement to world-class stadium to team

For Sale: High School Sports

September 26, 2013 by Laurie Bollig

I love high school sports. Even before we had kids, my husband and I dropped in on the occasional Friday night football game at the high school we envisioned we would one day send our kids. Despite no rooting interest, we soaked up the innocence and the close-knit community along with the smell of

Fashion Week or Football?

September 13, 2013 by Mike Goff

The college football season just started but I feel like I stumbled into some sort of Fashion Week reality show instead. What’s with all of the fancy new uniforms being “unveiled” this year? I thought we were done with that after adidas’s use of the NCAA men’s basketball tournament to

Success is in the Details

August 27, 2013 by Gary Heise

I attended a Major League Baseball game recently and while absorbing the sites, sounds and smells of the ballpark, I did a 360-degree observation of my surroundings. Do you know what stood out for me?

It wasn’t the hot dogs or nachos or the music and game production. It wasn’t even anything

Sporting KC Uses Fan Research to Guide Decisions

July 25, 2013 by Mike Goff

It may be hard to remember, or even fathom, but for one 30-day period almost 20 years ago this summer, the U.S. was the focal point of the world—not just sports…the world.

In 1994, nine U.S. cities hosted matches as part of World Cup USA 1994, the most-watched sporting event in the world on a

Kansas City owes it to Buck O’Neil

July 9, 2013 by Gary Heise

Buck O’Neil said the Negro Leagues Baseball Museum should be in Kansas City.

Period. End of story.

That should be enough to convince anyone inspired by the stories of black baseball players in the 1920s-50s that a museum to chronicle the struggles and perseverance of its main characters should

Senior CLASS Award is relevant in college sports landscape

June 25, 2013 by Laurie Bollig

There are a lot of awards handed out to college student-athletes every year. A few for excellent grade point averages. Some for outstanding leadership. And a boatload for performance on the field, court, ice and diamond.

Within the collegiate athletics space, there is one award that is given to

The Face of College Athletics

May 20, 2013 by Laurie Bollig

In 1988 I began a career in college athletics. My bosses were men. Most of my peers were men. There were almost no females in higher positions, and they didn’t have responsibilities that involved men’s sports. Such was the face of college sports at the time.

Twenty-five years later, times have

The Trendy Thing to Do

May 13, 2013 by Mike Pitman

A strong desire of every business is to catch a wave or trend in the marketplace.  Although I have spent my fair share of time running in place throughout my career, I have been fortunate enough to catch a couple of those waves over the years.  My first experience was in the staffing industry and

Dig Deep to Find What’s in a Name

April 24, 2013 by Mike Goff

Fourteen years.  For almost a decade and a half, college football fans and media have groused about how much better college football would be with a playoff, arguing that the Bowl Championship Series (BCS) did not do justice to the crowning of a national champion in the sport.  Never mind that the

Not about Shoes, It’s About Connections

April 4, 2013 by Laurie Bollig

{image_1}As the spotlight shines on Atlanta during the NCAA Final Four, a small yet powerful organization has already left its mark on the city. Samaritan’s Feet – a humanitarian aid organization that shares a message of hope and love by distributing new shoes and washing the feet of

Lowe’s Just Gets It!

March 8, 2013 by Erik Miner

As if we all needed a reminder, social media is in our lives for good. And it’s making its way – fast and furious – into our entertainment world as well.

Premier Sports client Lowe’s has brought Twitter to the track – the racetrack that is – debuting the Kobalt Social Media Command

Negro Leagues should be required history lesson for Major Leaguers

February 4, 2013 by Laurie Bollig

I’ve always said if I could time travel, I’d go back to the early 1920s or 30s. And I know the exact place I would want to go – Muehlebach Field in Kansas City on a hot Sunday afternoon, watching the Kansas City Monarchs play the Homestead Grays in a Negro Leagues baseball game.

Sure, I

Wide world of sports remains a sponsorship play in 2013

January 22, 2013 by Mike Goff

In an age where our lifestyle dictates everything from how we spend our money and time to what products we choose to how we watch our favorite TV shows, companies are challenged to find the best strategies to sell their brands’ goods and services.

Turns out the lure of a live, unfiltered

Never underestimate a strong brand

November 6, 2012 by Mike Goff

If I asked you to identify a brand that you admire, how would you respond?  Chances are the usual suspects would be identified—Apple, Nike, Starbucks, Google, and perhaps an automotive brand like BMW or Audi.  If I asked you why you chose the brand you mentioned, what would be your rationale?  My

A Microphone, a Jacket and a Dream

April 5, 2012 by Gary Heise

Interact with Jim Nantz for a weekend at the NCAA Final Four and one message will resonate loud and clear – follow your dreams.

It’s a theme that Nantz believes in because it’s the story of his life.

Arguably the most recognized voice in sports broadcasting today, Nantz is doing exactly

Teamwork Beyond the Playing Fields

May 31, 2011 by Gary Heise

Everyone associated with sports understands the value of teamwork. It’s the absolute foundation of team sports.

Having been involved in sports virtually my entire life – first as a young athlete through high school and then for my entire work career as a sports administrator – I thought I

After Further Review

November 3, 2010 by Gary Heise

The Instant Replay booth at NFL games is a fascinating place.  I know first-hand because I’ve spent many Sunday afternoons over the past 20 years working on the NFL’s replay team on game days. 

What football fans don’t realize is how much preparation, detail and scrutiny go into the highly