About Us

Premier Sports Management is a full-service sports, entertainment and event marketing company. For more than 25 years, the firm has partnered with sports organizations, properties and consumer and business-to-business brands in strategically planning, developing and implementing a wide variety of sports and entertainment programs, content, campaigns and events.

Our agency has built lasting and impactful partnerships with some of the most prestigious brands in the world of sports, entertainment and business—the National Football League, NCAA, College Football Playoff, NBA, Major League Soccer, Fellowship of Christian Athletes, Sprint, Lowe’s and many others. Premier has established a reputation for business problem-solving, creative solutions and executional excellence.

Premier offers services ranging from the strategic to the tactical implementation of programming. We provide:

  • Marketing planning and strategy
  • Brand strategy, positioning and visual identity
  • Marketing communications
  • Partnership creation and management
  • Property and content development and management
  • Event marketing and event management

More specifically, our solutions for clients have most recently involved:

  • Marketing and brand strategy and planning
  • Consulting services
  • Promotions and promotional campaigns
  • Sponsorship valuation, evaluation, negotiation and activation
  • Event planning, marketing and management
  • Property and content creation
  • Athlete and talent logistics
  • Marketing communications
  • Public relations
  • Research, measurement and analysis

Our goal is to help our client partners solve business problems through strategic guidance and meticulous implementation and attention to detail, combined with measurement and analysis of program/campaign success.

Premier’s history of success is because of one key truth—when an opportunity has come along, we have delivered. We’ve delivered for some of the most influential properties and brands involved with sports and entertainment. We can do the same for you.