Understanding consumers. Building Brands. Delivering results.

For two decades, Premier Sports Management has been partnering with the most prestigious sports organizations in the world and companies that utilize sports and entertainment to build their brands, gain market share, and increase customer loyalty. Why do these influential sports properties and brands rely on the Premier team? Take your pick: Consumer insights. Strategic thinking. Innovative ideas. Experience. Top-quality performance. Measurable results. History of success.

With our capabilities from strategic direction to detailed implementation, the Premier team comprises truly lifestyle marketing experts.

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NCAA Championships: It Takes a Village

March 10, 2014

In early spring of 1988, I was sitting in the upper balcony of Kemper Arena in Kansas City. As luck…